Easter eggs

How to Find the Best Deals on Easter Eggs in 2024

26th March 2024

With Easter on the horizon, falling on the 31st of March in 2024, many people will probably already be beginning to feel their mouths water at the prospect of another annual chocolate overload.

Perhaps the only time of the year when it's deemed socially acceptable to gorge on chocolate at 9 AM in the morning, right through until bedtime, Easter Sunday is understandably a firm favourite for both children and adults, alike.

But with the current cost-of-living crisis, many people may also be concerned about the toll that this chocolate extravaganza will take on their bank accounts. With that in mind, we've put together a guide on how to find the best deals on Easter eggs, to leave your wallet intact and your sweet tooth satisfied with all that chocolatey goodness.

Going Own Brand for Cheaper Easter Eggs

A great way to save money at Easter this year is to swap from the big-name, branded chocolate eggs to own-brand alternatives from your favourite stores.

Forget the days when, to buy quality, you had to buy the biggest and best brand names. With supermarkets recognising the pinch currently being placed on people's purse strings, many have looked to up their game when it comes to their own-brand items, and Easter chocolate is no exception to this.

And let's be honest, if you're buying chocolate for your 6-year-old, they're not going to mind whether their Easter egg is Cadbury Dairy Milk or ASDA's own (well, probably). They're just going to be thrilled at the fact they're getting to eat lots of chocolate - what's not to be excited about?!

Where to Buy the Cheapest Branded Easter Eggs

Now, having said that, we understand that we all have that one particular brand of chocolate that we absolutely love and that can make it really hard to consider going for anything else. Whether you love a Lindt Gold Bunny or go crazy for a Cadbury Creme Egg, there are certain supermarkets you can head to for the best sale price.

The Daily Express UK researched a wide selection of Easter eggs available online, with Morrisons emerging as the top choice for affordable branded eggs. They offer a substantial range of 93 out of the total 487 options.

The Sun also talks about bargains on Cadbury eggs at Tesco and Morrisons. For bulk options, consider Ocado's two for £5 deal or Asda's four for £10 offer. If you are looking for something fun and cheap, Lidl has Skittles and Kit Kat eggs at reasonable prices.

Sign Up for Rewards or Loyalty Systems

Another super easy way to save a few pennies on the big Easter egg hunt this year is to make sure that you're signed up for your supermarket's loyalty programme.

Asda's relatively new Rewards scheme, for instance, enables shoppers to build up a "Cashpot" that can then be converted into vouchers for their shopping bill. If you sign up now, then by the time Easter rolls around, you'll likely have enough money in your pot to put towards getting some chocolate Easter eggs. Watch out for special items as certain purchases can add extra money to your pot.

Tesco's Clubcard members or Sainsbury’s Nectar members can expect to get similarly good deals.

Look for Bundle Deals

Some supermarkets offer attractive bundle deals on chocolate Easter eggs, with a couple of examples being Asda offering a 4 for £10 Large Easter Egg bundle, 2 for £8 Easter Egg bundle. Asda is now also offering £1 & Under Easter Eggs & Treats deals ( this includes any 3 for £1.50 and any 2 for £1 deals) and Morrison's offering a Malteser's Easter Egg Bundle.

As Easter draws nearer, there's a good chance that more of these bundle deals will pop up so keep your eyes peeled. Alongside bundles, you can typically find a buy-one-get-one-free deal too.

Shop Online

The ease of getting your Easter eggs in the supermarket alongside your weekly shop means that many people simply don't consider browsing online for their Easter treats. However, online retailers like Amazon offer a huge range of chocolate eggs, and have the added benefit that they're less likely to run out of stock before they reach your basket.

What's more, shopping online gives you greater choice if you have more particular requirements when it comes to your chocolate eggs; if you have a certain food intolerance, for example, are a vegan, or are committed to purchasing organic, fair-trade products, these can be hard to find in store.

Lindt gold bunnies

Get Your Eggs Early

If your current financial situation allows for it, then try to do your Easter egg shopping as soon as possible. Chocolate typically has a long shelf life so any Easter eggs you buy now will be absolutely fine to keep stored away until Easter time.

Buying early has one main benefit, and it's that you'll have more choice, and it's more likely that the cheapest eggs, and the ones that have the latest deals, will still be in stock. If you leave your Easter egg chocolate shopping until the last minute, then there's a greater likelihood that the only eggs remaining will be much more expensive than the ones you'd hoped to get.

Don't take the risk, get what you want early.

Hopefully, having read this, you'll be able to treat yourself to two hunts this year: one with your kids around the garden, and the hunt for bargains in the supermarket!

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